WHY BY GIANNA?

WHAT IS BY GIANNA?

BY GIANNA is a capsule based brand, bringing to life everlasting pieces. Multiple drops a year - very limited quantities. 

HOW IT STARTED?

To be completely transparent, I never thought I would start my own brand. I never truly wanted to go into the fashion industry as a designer, I wanted to be a stylist or head of marketing for another brand. 

November of 2021, I decided to design my own pieces for two weddings that I had. I wanted to wear something unique, fun and designed by me. I decided to go to the fabric store and honestly I just let the fabric speak to me. 

After receiving amazing feedback I said f*ck it and went back to the fabric store, picked up a couple more yards in a lot of different colors and started my journey. 

WHY BY GIANNA?

BY GIANNA is a team three. We are small and nimble. I plan on designing pieces that are unique and specially curated based on current obsessions, trends, vintage pieces that inspire me and pretty much anything I'm dying to have in the moment. 

Not sure where we are going but excited for the journey ❤️

FROM ME TO YOU. 

xx, 

Gianna